The Activity Map is a tool that helps you understand the traffic flow between devices in your network, and how users navigate through your digital properties. It lets you see a dynamic visual representation of L4-L7 protocol activity, so you can understand how and when users connect to different services and devices. It can also help you plan and monitor your migrations by identifying which services will stay on during the transition.
The Activity Map lets you view data about how visitors use your digital properties, putting the information in context with an easy-to-use interface that overlays important metrics directly on the page. It enables you to quickly fine-tune the message you deliver to visitors, increasing engagement and conversions.
You can create an ad hoc group of sources to investigate the traffic from multiple devices in a single map, and then create filters that limit the devices you include or exclude. For example, you could add a filter to exclude a device from the map if it is not associated with an Adobe Analytics data source or report.
Activity mapping can help you identify areas of your city that are underused or underdeveloped, allowing you to improve these regions. For example, if there are many restaurants in a certain area but people are less likely to use these locations than others, you can work with urban designers to improve the environment to make it more appealing to potential users.
An activity map can also help you determine whether a certain device is active or not, allowing you to quickly resolve any problems that might arise during the migration process. The color of a device’s circle indicates its status in the map, and you can click the circle to learn more about the severity of any alerts assigned to the device.
Benefits maps can also be created to help you assess the impact of a change. This can help you assess the benefits of a new service or product, and how well they align with your organization’s strategic goals.
These maps can be useful for evaluating how well a project is aligned with your strategic priorities and to get stakeholders thinking about the expected benefits of their work. Having this information in the front of people’s minds during the change process helps them focus on how to evidence these benefits and make decisions that support the strategy.
This type of map can be particularly helpful for organizations that are considering ways to improve their value propositions, as it can help you chart out the activities and components of your business model that will create the most value. It can also show you how your business model is currently structured, and where gaps in the system may be preventing you from creating more effective solutions.
For example, if your business has a high percentage of employees who are unhappy, you can use an activity system map to identify the activities that will help to address this issue, and to prioritize the projects that will make the most difference.